
“Our project, simplicity in inner city bicycling, was at first glance a fun aesthetic opportunity in new trends, color, and materials. Our target lived / worked in an inner city environment with minimal space. Bicycling at this level is more about fashion and culture than speed and performance.
After the first few brainstorm sessions we knew there where bigger opportunities. The project ended up rethinking what a “frame” meant, getting ride of basic key components, and creating a new type of compact bicycling.
The final design came down to a frame system and a really difficult rear hub. Everything else is rider preference.”

In his email, Joey acknowledged that this design isn’t for everyone:
“Before all of the bike fanatics get all fired up, we know this bike doesn’t solve everyone’s personal transportation dreams. Performance wise, the bike is on the slow side, quirky, and fatiguing over longer distances. Consider it a cafe racer with the performance of a beach cruiser. The positives are easy quick turns, huge power to the rear wheel to go over curbs and other cityscape structures, and great start / stopping / sitting situations. “
No comments:
Post a Comment